Investments I made in my business during 2018


Wow! What a year it’s been! Starting a business, becoming a Mother – all in the space of a couple months – 2018 has genuinely been a year of growth for me.

I’m thrilled to be starting the New Year with a much clearer view of my future, and I cannot wait to take action with the goals I’ve already set myself for 2019

Throughout 2018 I’ve been repeating this mantra:

“Done is better than perfect”

However, without realizing it (and I plan to be more mindful of this going into 2019) I also followed the idea:

“What you put in is what you get out”

The moment I became serious about my business, I made small investments so that I can grow. And let me tell you - grow I did! (Is that English?)

Today I thought I’d share some of the investments I made in my business, and why I feel they’ve helped me reach the targets I set myself at the start of this exciting venture:

canva for work Account ($12.95/mo)

Investing in a Canva for Work account has got to be one of THE best decisions I made in business this year.

By purchasing their premium plan, I was able to sign on new clients who wanted custom graphics done with their own unique branding files, e.g. fonts - something you cannot do using a free account.

This investment also allowed me to organize my digital products better, and helped me save a ton of time because I could set up different colour palettes for each template to easily create a cohesive brand.

a printer ($48)

Since one of the products I enjoy creating is printables, I felt it would be a good investment to purchase a printer, as it was becoming impractical (not to mention, expensive) to keep paying for tester prints.

Having a printer also means that I can really get stuck into the course material of the membership sites I belong to, and can keep hard copies of client work.

Adobe cc Illustrator ($19.99/mo)

I wanted to become more skilled in Illustrator for SO long but just never found the time to really get stuck into it. So when an opportunity arose for me to do work that required Illustrator, I jumped at the chance and made an impulsive decision to invest in a monthly Illustrator package.

Turns out, that nagging feeling I had to explore this powerful software program was 100% on point.

Not only am I able to offer my clients a broader field of options when it comes to carrying out my services, but I’ve also charted into completely new territory.

I have discovered a new passion, and I’m really excited about the possibilities this added skill will bring!

Opt in for Profit Membership ($30/mo)

Ever since I started blogging a few years back, I’ve seen so many people say that it’s important to grow your email list.

However, the problem, I found, was that no one ever really explained HOW to do that.

That is, until I found the Opt in Queen - Vanessa Ryan!

Vanessa’s website gives a TON of information about opt ins, and how to use this fantastic strategy as a means to grow your business and increase profits. She is unbelievably generous with the information she shares and the sweetest person you’ll ever need in your circle.

So when she told me about her membership program, I knew I was going to be a part of it, no matter what!

When I signed up, I was blown away by the information she’s got in there - in the form of workshops, courses, and templates to help us get started. Not only did it have everything I could possibly need to take my opt in marketing strategy to new heights, but the community was buzzing - I always leave feeling inspired and motivated to do better in my business.

Being a part of such a dedicated, trusted circle has been exactly what I needed this year. I highly recommend joining this circle if you’re looking to scale your business by providing genuine value to your audience.

A squarespace website ($26/mo)

I have wanted a professional website for the longest time, so it’s still a bit unreal for me that this space is actually up and running!

Designing and building my website has been the biggest investment I made in my business so far. I dedicated a lot of my time and energy to create this space, but the outcome was worth it tenfold.

Having a website means that I now have my own space to showcase my work, promote my services, and sell my digital products. Building my business on platforms such as Etsy (I plan to share much more about this soon!) and Creative Market has been incredible, because it meant that I didn’t need to pour all this work into something before I could turn a profit.

But, having my own website makes things more official. Plus, it’s quite a confidence booster to have a monthly account running from your biz!

becoming boss society ($24/mo)

This is a more recent investment that I haven’t yet taken full advantage of, I’ll admit!

Becoming Boss Society was created by Elley Mae for anyone who wishes to quit their 9-5 day job and start a business of their own. And while I don’t, technically, fit into that bracket, I do wish to grow Polished Pages into a more sustainable, consistent business. Since I’ve seen Elley Mae achieve this, I felt Becoming Boss Society would be a wonderful resource for me to reach that goal sooner.

If my calculations are correct, I’m putting over $100 back into my business each month. This may not seem like much, but trust me when I say, my family could do quite a lot with an extra 100 bucks each month!

That being said, I truly feel I’ve gained a whole lot more by investing in my business this way. And, hopefully, 2019 will come with even more opportunities for me to make smart investments in the best interest of Polished Pages.

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